Don't forget about the Facebook land grab

Facebook's 'vanity URLs' became available on Friday and the land rush ensued. Facebook has taken measures to keep poaching at bay, however. You can only reserve one bit of 'URL real estate' per registered Facebook user and it's only available for accounts that have been running since May. So you can't create an account to grab space. And if you want to grab your company's name, well, you have to link it to an individual and since I use Facebook for both personal and business use, that didn't seem realistic. So Facebook has really put the kibash on any sort of branding possibilities, in my opinion. Or maybe I'm just being shortsighted with that observation.

I clicked on the right place (here) to create my vanity URL today. Facebook puts on the pressure by informing you that once you select your URL, you cannot change it. This is always the moment where I feel least creative - under pressure!

After trying several iterations of my name to no avail (there are apparently a lot of digitally-savvy Emily's out there) I finally settled on emily.live. I thought it sounded better than my boring, samey samey name. It's kind of corny, but then again, so am I. Good luck coming up with your vanity URLs - and report back what you've chosen! :-)

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