re:medial

Phone hacking reverberations - rising media wariness

2011-03-18T10:14:00.004Z

It's only personal, anecdotal evidence - nothing scientific here - but over the past two or three months, we at Hatch have noticed a marked difference in the level of wariness people have in dealing with the media. I'm wondering if other PRs are noticing this, too. Furthermore, I'm wondering if this is an immediate effect of the phone hacking scandal - the extent to which has only been exposed in

Skeletons in your closet: dead physical media

2011-01-26T11:08:00.005Z

No one was surprised by this month's admission by HMV that it is dying a slow death. The closure of 60 stores was announced immediately after the New Year, as people race to buy media online rather than visiting their favourite bricks and mortar. I recently had my fingers burnt trying to buck the trend. Wanting to send my father a physical copy of the Fisherman's Friend album for Christmas, I

Christmas gift ideas for gadget heads

2010-12-09T10:19:00.004Z

I went looking for Christmas inspiration, needing ideas on what to get my husband this year, and I found some unique gift sites for gadget heads:*Gift IdeasLots of unique, very random gifts. Will shortly be buying my brother-in-law the 'badass motherf*cker' Pulp Fiction wallet and my husband the denture ice cube tray. (Probably best not to ask.....)*Hammacher Schlemmer Fabulous gifts for the

How I rekindled my Facebook love affair

2010-11-19T12:41:00.004Z

(by Emily McDaid)Having used FB heavily for upwards of three years, I started to notice a change in my attitude towards my friend Facebook. I'll refer to Facebook as a 'he'.He was starting to bother me. Not just when I was logged in, physically using him to look at my newsfeed or to get in touch with friends. I was thinking about him when I wasn't logged in, but not in a good way. He was starting

Blogger on leave. I repeat - blogger on leave.

2010-01-15T16:22:00.002Z

Hi Readers,Just a quick note from this blogger to say, thanks for all the attention and support over the past year or so since Re:medial's inception. You have probably noticed our blogging has slowed down. This is primarily because I'm off on maternity leave now for my first baby. So, thanks for reading and we'll kick things off again after my maternity leave.I put up a little tribute to PR in my

New decade lacks official nickname

2010-01-05T10:57:00.004Z

Hatch PR survey reveals PROs and journalists disagree on a catchy nickname to replace The Noughties5 January 2010 - Birmingham and London - Despite having already begun, the next decade hasn't yet been named by PROs and journalists, a survey by Hatch PR has revealed. When asked what the next decade would be nicknamed, nearly half (44.5 per cent) of respondents from the UK media industry went with

SMEs "get" social media while large co's miss the boat

2009-12-09T10:38:00.003Z

Two reports were released today that indicates a big discrepancy in how small business and large enterprise are embracing social media: with the small guys leading the charge. One study claims that social media has become indispensable to small businesses and another claims Superbrands aren't latching onto Twitter.According to V3.co.uk, this year’s largest UK survey of small and medium businesses

World's most marketable personality needs new publicist - stat

2009-12-01T13:33:00.009Z

Since the weekend I've been resisting blogging about Tiger Woods' crash and subsequent PR "incident" but I just....can't....help....myself, especially as the mistakes keep rolling in.It's implausible that the world's most marketable personality has publicists working for him who apparently don't understand reputation management, but that is exactly what appears to be the case. I just don't

Avoiding Marketing Cliches

2009-11-27T11:57:00.004Z

For journalists and consumers alike, it’s baffling why so many companies aren’t willing to just use plain English to describe what they provide. Just what is an “innovative provider of fully-integrated, leading-edge, end-to-end business solutions” anyway?We’ve recorded a podcast highlighting the importance of avoiding common stereotypes in marketing speak. Firstly, consumers and journalists want

Shocking headline of the day: Twitter users read The Guardian

2009-11-19T11:24:00.004Z

Avid Twitter fans know the link between Twitter, and its bedfellow liberal paper The Guardian, so won't be surprised to learn a study has suggested the group of Twitter users, as a whole, are the 3rd most liberal group in the UK just behind liberal democrat voters but ahead of the traditional leftist group of 16-34 year olds.Dicey stats from a study written by Captain Obvious. But what is

Do PRs actually listen to journalists?

2009-11-18T16:44:00.003Z