Podcast #6: Selecting a Company Spokesperson

Selecting the right 'figurehead' to act as company spokesperson for your brand is essential to the overall public perception of your brand. It shouldn't be assumed that the CEO is naturally the right choice. Emily McDaid, founder of boutique tech PR agency Hatch PR, and digital media freelancer Chris Lee discuss what makes a good company spokesperson.

Episode Six:
Selecting a Company Spokesperson

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Follow the link to hear the whole series of PR and digital marketing podcasts. We'll be adding another next week.

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